Discover the PR mistakes Alani Energy Drink made in its controversial clash with influencer Courtney Klang. Learn how brands can avoid social media backlash, maintain transparency, and turn controversy into collaboration. This deep dive into influencer marketing missteps and crisis management provides essential PR lessons to protect your brand’s reputation in the digital age. Stay ahead in 2025 with these actionable strategies for building trust and credibility.

Getting likes and views is cute, but let’s be real—the goal is to turn those lurkers into loyal customers. The secret? Build trust, serve up value, and make it way too easy for them to say yes to your brand. In this post, we’re spilling all the tea on must-know strategies—think irresistible CTAs, social proof that sells, and a sales funnel so smooth it’s basically a red carpet to checkout. Ready to turn those double taps into dollars? Let’s get into it!